● MEDELLÍN, COLOMBIA

i
build
reasons to gather.

It usually starts with a problem most people never think about — how do you get a few thousand strangers to feel like they belong somewhere, for one night. That's what I work on.

I'm currently building Viable, and I host Desmontaje, where I sit down with the people behind the gatherings — festivals, nightlife, public spaces — and share my own reflections too.

EDUCATION FORDHAM — BUSINESS ANALYTICS
CONNECT LINKEDIN / EMAIL

WHERE I'VE WORKED

turning parking lots into memorable experiences since 2015.

Eleven years inside the operations and finance of large-scale events — tennis tournaments, music festivals, cultural institutions, and the systems that make them run without anyone noticing.

a fuller breakdown — numbers, roles, the platform I built along the way — lives in the CV →

A CONVERSATION SERIES

desmontaje — on the act of gathering.

Conversations with the people who build the spaces, scenes, and events that bring people together — plus my own reflections on what it actually takes, in spirit and in practice, to make those encounters happen. Watch on YouTube →

Asir Ones — Desmontaje
Asir Ones
LA FERIA DEL STICKER

From self-organized gatherings to an event that brings thousands together around graffiti and hip hop — on building spaces from identity and conviction.

Juan Camilo Toro — Desmontaje
Juan Camilo Toro
NIGHTLIFE & HOSPITALITY

On personal brand, coherence, and why an industry often dismissed as leisure is actually an act of responsibility toward people.

MORE EPISODES →

ALSO BUILDING

V
Viable
REAL-TIME INVENTORY & ORDER MANAGEMENT
VISIT →

OUTSIDE OF THIS

i play drums, i freestyle when the moment calls for it, and i tend to rethink things through travel and new environments. most of what i know about why people gather came from being somewhere unfamiliar.